Score Breakdown
Critical Issues
Priority: Immediate Action
No highlights
Key information such as portfolio, testimonials, or processes are not easily accessible.
Lack of social proof
Missing client counts, awards, or features in the bio to build credibility.
Bio lacks a strong CTA
While it suggests "DM me for more info", it lacks urgency or specific actions.
Opportunities
Priority: Quick Wins
Add highlights for testimonials and portfolio
This can immediately enhance credibility and provide easy access to your work.
Include social proof
Mention any significant projects or client counts to establish authority.
Improve CTA clarity in bio
Add urgency such as "Limited spots available, DM now!"
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
135/150
Why it works:
- • Directs high-end clients to exclusivity and global reach.
Option 2: Volume/Bookings Focus
138/150
Why it works:
- • Encourages immediate action with a focus on booking.
Option 3: Community/Growth Focus
138/150
Why it works:
- • Builds a community-centric identity, encouraging engagement.
Current vs. Recommended
Character Usage
📊Highlights
✨CTA in Bio
✨Social Proof
✨Link Titles
✨Competitive Intelligence
Top Related Accounts Analysis:
- Most common bio elements: Other illustrators emphasize unique style and a strong call to action.
- Link strategies: Successful profiles often use a single link-in-bio tool to offer multiple destinations, capturing a wider range of audience interests.
- Highlight structures: Consistently used highlights include client testimonials, process videos, and portfolio showcases.
- Opportunities to differentiate: Leverage the "one artwork - one buyer" strategy more prominently in storytelling and visuals to stand out.
Positioning Recommendation: Emphasize exclusivity in both visuals and text, particularly through case studies and client stories that showcase the unique value of owning a one-of-a-kind piece created by you.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 10-20%
- Improved search ranking for keywords: "illustrator", "custom artwork"
Conversion:
- Estimated increase in inquiry rate: 15-25%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 4/10 → 7/10 after improvements
Final Recommendations
What's Working (Keep Doing): ✅ Engaging captions with clear commission calls ✅ Use of multiple external links for portfolio and commissions ✅ Niche focus on streetwear and tattoo art
What Needs Fixing (Priority): ❌ Incorporate highlights for key information ❌ Enhance bio with stronger CTA and social proof ❌ Optimize link titles for clarity and action
Biggest Opportunity: Enhance highlights and bio to better showcase unique selling points and drive more engagement from potential clients. This could improve conversions by up to 25%.
Positioning Statement: "Decky D Wardana: Creating one-of-a-kind streetwear and tattoo-inspired illustrations for collectors who value exclusivity and artistry."
Next Steps
- Update Bio and Highlights (Immediate): Enhance discoverability and engagement.
- Revise Link Titles (This Week): Improve clarity and click-through rates.
- Add Social Proof (This Week): Build credibility and trust with potential clients.
- Community Engagement (This Month): Expand reach through collaborations and interactions.
- Content Calendar Implementation (This Month): Ensure consistent, engaging posting.
- Track Engagement Metrics (Ongoing): Monitor changes and adapt strategies accordingly.
Expected Result: Significant improvement in profile visits and engagement, translating into more commission inquiries and potential sales growth within 30 days of implementing all recommendations.