Score Breakdown
Critical Issues
Priority: Immediate Action
No profession explicitly stated in bio
Current bio lacks clarity about your professional identity.
No external link provided
Missing opportunity for conversions through an external link.
Only 2 highlights
Not enough highlights to effectively showcase services, testimonials, and key offerings.
Opportunities
Priority: Quick Wins
Add profession to bio
Clearly state "Photographer" to enhance discovery.
Include a link-in-bio
Direct followers to a portfolio, booking page, or other strategic destination.
Expand highlight reels
Add more highlights showcasing your portfolio, services, and client testimonials.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
135/150
Why it works:
- • Emphasizes exclusivity and offers a direct call to action for high-end clients.
Option 2: Volume/Bookings Focus
127/150
Why it works:
- • Directly addresses the viewer with clear CTAs, focusing on bookings and engagement.
Option 3: Community/Growth Focus
136/150
Why it works:
- • Encourages community growth and interaction, appealing to art lovers.
Current vs. Recommended
Character Usage
📊Profession Clarity
✨CTA
🔗Link Strategy
✨Highlights Count
✨Social Proof
✨Competitive Intelligence
Top Related Accounts Analysis: Currently, there are no related profiles provided, so you'll need to manually research similar accounts that focus on Icelandic and Latvian nature photography. Observing their highlight structures, link strategies, and engagement tactics will offer insights into industry standards and opportunities for differentiation.
Positioning Recommendation: Emphasize the emotional and artistic depth of your Icelandic and Latvian photography. Focus on crafting a narrative that resonates with art collectors and nature enthusiasts, highlighting the unique perspectives and techniques that only you can offer. This could position you as a top choice for clients seeking distinctive and emotive nature photography.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 15-25%
- Improved search ranking for keywords: Photographer, Icelandic nature, Latvian scenery
Conversion:
- Estimated increase in inquiry rate: 20-30%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 34 → 75 after improvements
Final Recommendations
What's Working (Keep Doing): ✅ Engaging captions with emotional depth ✅ Consistent thematic elements in your photography ✅ Strong engagement on nature-focused posts
What Needs Fixing (Priority): ❌ Profession clarity in bio ❌ Lack of external link and call-to-action ❌ Insufficient highlights to showcase offerings
Biggest Opportunity: Leverage your unique focus on Icelandic and Latvian landscapes by optimizing your profile for local SEO and integrating direct calls-to-action for bookings and inquiries. This could lead to a significant increase in both engagement and conversion rates.
Positioning Statement: "Capturing the serene beauty of Icelandic and Latvian landscapes, offering exclusive prints and personalized sessions for nature enthusiasts."
Next Steps
CRITICAL: This section is MANDATORY. Provide a clear, numbered action plan for the next 30 days:
- Revise bio to include profession and location (immediate clarity and SEO boost).
- Set up a link-in-bio tool (1 day) - Expect a 20-30% increase in profile engagement.
- Expand highlight count to at least 5 (1 week) - Enhance client information flow and engagement.
- Craft a consistent posting schedule (1 day) - Track engagement patterns.
- Engage actively in stories and comments (ongoing) - Foster community interaction and growth.
- Analyze and adjust content themes (2 weeks) - Align with your strategic goals and audience preferences.
Expected Result: A 40-50% increase in qualified traffic and conversions within 30 days of implementing all recommendations.