Score Breakdown
Critical Issues
Priority: Immediate Action
No profession stated in bio
Visitors can't tell what you do within 3 seconds.
Missing call-to-action
No clear next step for interested followers.
No external links provided
Missed opportunity for conversion and traffic.
No target audience identified
No clarity on who should follow or engage with your content.
Opportunities
Priority: Quick Wins
Add profession and target audience to bio
Improve clarity and discoverability instantly.
Integrate a link-in-bio tool
Enable easy access to your portfolio, events, or booking page.
Include a clear CTA in your bio
Direct visitors towards a specific action, increasing engagement.
Optimize highlights
Clearly label and organize your work, services, and important events to attract and inform followers efficiently.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
123/150
Why it works:
- • This bio emphasizes high-end, exclusive events, appealing to collectors and venues looking for unique experiences.
Option 2: Volume/Bookings Focus
134/150
Why it works:
- • Focused on driving immediate engagement and interactions through DMs, suitable for expanding bookings.
Option 3: Community/Growth Focus
114/150
Why it works:
- • Encourages community engagement and growth, appealing to followers interested in the artistic community.
Current vs. Recommended
Character Usage
📊Profession Statement
✨Audience Targeting
✨CTA
🔗External Links
✨Competitive Intelligence
Top Related Accounts Analysis: Although no related profiles were provided, the focus should be on exploring similar event-driven art accounts, particularly those integrating live art and music in Tulum. Key elements from successful profiles often include a clear bio with event themes, interactive Stories, and strategic highlights that showcase past events and collaborations.
Positioning Recommendation: To stand out, emphasize the unique blend of art and music in a narrative-driven style that highlights personal stories and guest experiences. Utilize video content to offer glimpses into the behind-the-scenes creative process, which can deepen audience connection and interest.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 30-40%
- Improved search ranking for keywords: "Live Art," "Tulum Events"
Conversion:
- Estimated increase in inquiry rate: 20-30%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 4 → 7 (After improvements)
Final Recommendations
What's Working (Keep Doing): ✅ Strong engagement rates, indicating quality content and audience connection. ✅ Excellent use of visuals and event themes in posts. ✅ Consistent high-quality content that reflects your artistic vision.
What Needs Fixing (Priority): ❌ Update the bio for profession clarity and engagement. ❌ Add external links to capture potential clients and collaborators. ❌ Create strategic highlights to showcase offerings and past events.
Biggest Opportunity: The biggest untapped opportunity lies in refining the link strategy to capture event bookings and inquiries directly from Instagram, possibly increasing revenue by 20-30%.
Positioning Statement: "Daniel Franco transforms music into visual art, curating unique live experiences that captivate Tulum's vibrant art scene."
Next Steps
- Update Bio (Today) - Refine bio to clarify profession, target audience, and include a CTA.
- Integrate Link-in-Bio (Today) - Improve visitor conversion through easy access to resources.
- Organize Highlights (This Week) - Clearly showcase services and previous events to entice potential clients.
- Engage Audience (This Week) - Increase interaction by replying to comments and using Stories.
- Develop Hashtag Strategy (This Month) - Enhance discoverability with a targeted hashtag approach.
- Launch Storytelling Series (This Month) - Engage followers with behind-the-scenes content on your creative process.
Expected Result: Implementing these strategies will lead to a more appealing and professional profile, significantly boosting engagement and conversion rates within the next 30 days.