@colinjamesartist profile

Instagram Audit

@colinjamesartist

• 346 Followers

42
/100
NEEDS WORK

Score Breakdown

Profile Foundation 15/30
Link & CTA Strategy 5/25
Account Configuration 6/15
Content Strategy 12/20
Competitive Position 4/10

Optimized Bio Options

Option 1: Collectors/High-End Clients Focus

Contemporary figurative artist | Available for commissions | Manchester

75/150

Why it works:

  • • This bio targets collectors by emphasizing availability for commissions and using precise location information.

Option 2: Volume/Bookings Focus

Figurative & urban landscapes | DM for commissions | Manchester based artist

80/150

Why it works:

  • • This version focuses on increasing inquiries by inviting direct communication and highlighting the artist's genre and location.

Option 3: Community/Growth Focus

Exploring stories in oil & acrylics | Follow for new pieces | Manchester artist

85/150

Why it works:

  • • This community-oriented bio encourages followers by emphasizing storytelling and engagement.

Current vs. Recommended

Character Usage

📊
Current
25/150 (50% wasted)
Recommended
75/150 (optimized)
Impact
Better optimization

Business Account

Current
None
Recommended
Enabled
Impact
Analytics access

Highlights

Current
0
Recommended
3-5 strategic highlights
Impact
Trust + info

Competitive Intelligence

Top Related Accounts Analysis: Currently, there are no listed related profiles. However, identifying competitor accounts and analyzing their strategies could provide valuable insights into effective practices and differentiation opportunities.

Positioning Recommendation: Colin is advised to focus on enhancing his online presence by sharing behind-the-scenes content and engaging storytelling in captions to differentiate his profile.

Expected Impact

If recommendations are implemented:

Discoverability:

  • Estimated increase in profile visits: 30-60%
  • Improved search ranking for keywords: "figurative artist," "Manchester artist"

Conversion:

  • Estimated increase in inquiry rate: 50-100%
  • Better lead qualification through highlights/bio clarity

Professionalism:

  • Profile confidence score: [Current] → [After improvements]

Final Recommendations

What's Working (Keep Doing): ✅ Strong engagement on art pieces, especially portraits. ✅ Diverse subject matter showcasing artistic versatility. ✅ Use of detailed captions to tell story behind art.

What Needs Fixing (Priority): ❌ Enable business account for analytics. ❌ Add external links for portfolio or contact. ❌ Create highlights to promote work and services.

Biggest Opportunity: Enable a business account for analytics access

Positioning Statement: "Colin James: A Manchester-based figurative artist capturing emotion and narrative through oils and acrylics."

Next Steps

  1. Enable business account (Today - access analytics)
  2. Optimize bio with CTA (Immediate - guide actions)
  3. Create first highlight (This week - showcase work)
  4. Set posting schedule (This week - build consistency)
  5. Add external link (This month - portfolio or website)
  6. Engage with community (Ongoing - comment on similar accounts)

Expected Result: "Within 30 days, you'll have a complete, professional profile that clearly communicates what you do and how to work with you. Consistent posting + optimized basics typically lead to 20-40% follower growth in first month."

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