Score Breakdown
Critical Issues
Priority: Immediate Action
No effective call-to-action in bio
Visitors lack guidance on the next step, potentially losing interested parties.
Missing profession keywords in bio
The term "Painter & Photographer" is too generic; lacks specificity for search optimization.
No functional external link
The current link is non-functional, missing a critical opportunity to drive traffic to additional resources.
Opportunities
Priority: Quick Wins
Add location and specialization to bio
Including "Glasgow-based glass painter" could boost local discoverability by 30%.
Create a CTA in the bio
Direct users to DM for custom projects or view portfolio could increase inquiries by 20%.
Utilize link-in-bio tool
Direct to a portfolio, shop, or booking calendar to capture leads and sales.
Current vs. Recommended
Character Usage
📊Profession Keywords
✨Location Mention
✨CTA Inclusion
✨Differentiation
⭐Link Functionality
✨Competitive Intelligence
Top Related Accounts Analysis: From the related profiles, such as "Look Again Aberdeen" and "Creative Glasgow," it is clear that local cultural integration is key. These accounts often highlight community involvement and showcase unique artistic styles.
- Most common bio elements: Strong regional identity and art specialization.
- Link strategies: Direct CTAs and multiple link destinations.
- Highlight structures: Frequently updated with events, portfolio, and testimonials.
- Opportunities to differentiate: Emphasizing the glass painting niche and international reach are key differentiators.
Positioning Recommendation: Position yourself as the go-to glass artist in Glasgow with a flair for local culture and an international perspective. Highlight the uniqueness of your medium and the stories it tells.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-30%
- Improved search ranking for keywords: "Glasgow Glass Painter," "Scottish Art"
Conversion:
- Estimated increase in inquiry rate: 25-30%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 5/10 → 8/10 after improvements
Final Recommendations
What's Working (Keep Doing):
✅ Consistent posting schedule
✅ Strong engagement on community-focused content
✅ Showcasing unique artistic processes
What Needs Fixing (Priority):
❌ Non-functional external link
❌ Lack of direct CTAs in the bio
❌ Generalized profession keywords lacking specificity
Biggest Opportunity: Emphasize glass art specialization and utilize local cultural elements to connect with specific audience segments. This could significantly boost both local and international engagement and sales.
Positioning Statement: "Master of glass art, capturing the essence of Scottish landscapes and culture with a contemporary twist."
Next Steps
- Update Bio & Links (Immediate): Refresh bio with clear CTA and specialize keywords, implement a functioning link-in-bio tool.
- Highlight Restructure (1 week): Optimize highlights to effectively showcase portfolio and client testimonials.
- Engagement Analysis (1 week): Review and adjust content strategy based on engagement metrics.
- Local Campaign Launch (2 weeks): Initiate a campaign targeting local art lovers and collectors.
- Content Strategy Adjustment (2 weeks): Focus on interactive posts and partnerships that highlight artistic processes.
- 30-Day Goal: Aim for a 25% increase in follower engagement and at least 15 new inquiries via DMs.
Expected Result: By implementing these recommendations, expect improved profile visits, increased engagement, and higher conversion rates within 30 days.