@christopherappi profile

Instagram Audit

@christopherappi

Health/beauty • 144 Followers

20
/100
NEEDS WORK

Score Breakdown

Profile Foundation 6/30
Link & CTA Strategy 0/25
Account Configuration 3/15
Content Strategy 8/20
Competitive Position 3/10

Current vs. Recommended

Character Usage

📊
Current
124/150 (18% wasted)
Recommended
77/150 (49% used)
Impact
Better optimization

Business Account

Current
No
Recommended
Yes
Impact
Access to analytics and features

Highlight Count

Current
0
Recommended
3-5
Impact
Improved trust and information

Posting Rhythm

Current
Inactive
Recommended
Consistent 1-2x/week
Impact
Algorithm favor

Competitive Intelligence

Top Related Accounts Analysis: Though no related profiles were provided, examining similar accounts in therapeutic arts would offer insights into common successful strategies, such as consistent content themes, effective use of highlights, and strategic hashtag use.

Positioning Recommendation: Leverage the unique niche of therapeutic arts for dementia to establish authority and foster community. Focus on creating engaging content that tells a story, showcases successes, and builds a narrative around the mission.

Expected Impact

If recommendations are implemented:

Discoverability:

  • Estimated increase in profile visits: 30-60%
  • Improved search ranking for keywords: therapeutic arts, dementia care

Conversion:

  • Estimated increase in inquiry rate: 50-100%
  • Better lead qualification through highlights/bio clarity

Professionalism:

  • Profile confidence score: [Current] → [After improvements]

Final Recommendations

What's Working (Keep Doing): ✅ Mission-driven bio content

What Needs Fixing (Priority): ❌ Enable business account ❌ Establish posting schedule ❌ Create highlights

Biggest Opportunity: Enable a business account for analytics access

Positioning Statement: "As a champion of therapeutic arts in dementia care, leverage arts to connect and uplift vulnerable communities."

Next Steps

1. Enable business account (Immediate) 2. Add profession to bio (Immediate) 3. Create first 3 highlights (1 Week) 4. Set posting schedule (1 Week) 5. Add external link (1 Week) 6. Engage with community (1 Month)

Expected Result: Within 30 days, establish a complete, engaging profile that effectively communicates the mission and begins building a community around therapeutic arts for dementia.

Have a friend that needs an audit?