Score Breakdown
Critical Issues
Priority: Immediate Action
No profession stated in bio
Visitors can't tell immediately that you're an artist.
Missing link title
The external link lacks a descriptive title, reducing its click-through potential.
Weak CTA in bio
No clear call-to-action guiding visitors on how to engage or purchase your art.
Inconsistent bio-content alignment
The content doesn’t fully reflect the message and uniqueness touted in the bio.
Opportunities
Priority: Quick Wins
Add profession to bio
Clearly state "Artist" to improve profile's discoverability and clarity.
Optimize link title
Use descriptive titles like "Explore My Art" to boost engagement.
Enhance bio CTA
Include a direct call-to-action such as "DM to purchase" or "Visit our gallery."
Leverage highlights
Add a testimonial or client feedback highlight to build trust.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
104/150
Why it works:
- • Highlights exhibition experience, encourages direct engagement for high-value commissions.
Option 2: Volume/Bookings Focus
91/150
Why it works:
- • Emphasizes the local presence and directs followers to action with a clear link CTA.
Option 3: Community/Growth Focus
110/150
Why it works:
- • Encourages community engagement and growth through following and interaction.
Current vs. Recommended
Character Usage
📊Profession Keyword
✨Link Title
✨CTA
🔗Bio-Content Alignment
✨Highlight Utilization
✨Competitive Intelligence
Top Related Accounts Analysis:
- Most common bio elements: Related accounts often mention "artist," provide location, and list exhibitions.
- Link strategies: Direct links to specific collections or exhibitions rather than generic Linktree setups.
- Highlight structures: Successful peers use highlights to showcase testimonials, behind-the-scenes content, and past exhibitions.
- Opportunities to differentiate: Emphasize the unique narrative of everyday beauty and quiet moments, an area less highlighted by competitors.
Positioning Recommendation: By refining the narrative to consistently emphasize the unique beauty of ordinary moments, the profile can attract a more engaged audience interested in art that resonates with personal stories and nostalgia.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-30%
- Improved search ranking for keywords: "Essex Artist," "Everyday Life Art"
Conversion:
- Estimated increase in inquiry rate: 15-25%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: Moderate → High
Final Recommendations
What's Working (Keep Doing):
✅ Utilizing a narrative-driven bio that tells a story.
✅ Engaging with niche communities like @drawingisfree_org.
✅ Aesthetic consistency in artwork presentation.
What Needs Fixing (Priority):
❌ Strengthen bio with profession and keywords to improve searchability.
❌ Optimize external link titles to enhance click-through rates.
❌ Incorporate a clear CTA to guide visitor actions effectively.
Biggest Opportunity: The biggest untapped opportunity lies in aligning her Instagram content with the bio's narrative of capturing everyday beauty. By creating posts that consistently showcase this unique selling proposition, Chrissie can attract a more engaged audience who resonate with her artistic vision, potentially increasing her sales by 20%.
Positioning Statement: "Chrissie Richards captures the quiet beauty of everyday life, turning unnoticed moments into cherished memories through her evocative art."
Next Steps
CRITICAL: This section is MANDATORY. Provide a clear, numbered action plan for the next 30 days:
- Update Bio - Add "Artist" and a CTA for inquiries ([Immediate impact])
- Optimize Linktree - Use descriptive titles for better engagement ([1 hour])
- Plan Content Calendar - Schedule regular posts emphasizing everyday beauty ([Boost engagement])
- Test New Hashtags - Incorporate them into upcoming posts to reach new audiences ([Track engagement metrics])
- Feedback Highlight - Create a highlight for testimonials ([Builds trust])
- 30-day goal - Increase profile visits by 20% and engagement rate to 3%
Expected Result: By implementing these strategies, Chrissie should see an increase in both profile visits and engagement rate, leading to higher conversion rates and a more robust online presence within 30 days.