Score Breakdown
Critical Issues
Priority: Immediate Action
No business account
Missing analytics and promotional tools that could enhance growth.
Weak call-to-action in bio
The CTA does not direct to a specific action, reducing conversion opportunities.
Low engagement
Average likes and comments per post are significantly low compared to follower count, impacting reach.
Generic link-in-bio title
The current link title is non-descriptive, reducing clicks and conversions.
Opportunities
Priority: Quick Wins
Switch to a business or creator account
Access to insights, contact buttons, and promotional tools.
Revise CTA in bio
Encourage specific actions like "Shop our collection" or "Explore gallery".
Utilize highlights effectively
Add highlights such as "Best Sellers", "Testimonials", and "Behind the Scenes".
Improve link-in-bio title
Use descriptive titles like "Shop Now" or "View Gallery" to increase clicks.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
147/150
Why it works:
- • This bio targets high-end clients by emphasizing uniqueness and inviting direct inquiries.
Option 2: Volume/Bookings Focus
147/150
Why it works:
- • This bio invites immediate action with a straightforward shopping prompt, ideal for driving volume sales.
Option 3: Community/Growth Focus
117/150
Why it works:
- • This version encourages community building, fostering engagement and frequent visits.
Current vs. Recommended
Character Usage
📊Bio CTA
✨Account Type
✨Link Title
✨Social Proof
✨Competitive Intelligence
Top Related Accounts Analysis: Currently, there are no related profiles listed. This indicates a potential opportunity to carve a unique niche without immediate direct competition. However, researching local Minnesota artists and photographers to identify trends and successful strategies could be beneficial.
Positioning Recommendation: Emphasize Chip Jones Studio's unique positioning as a purveyor of exclusive Minnesota-themed art, appealing to both residents and tourists. Highlight the cultural and historical significance of each piece to enhance perceived value.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-30%
- Improved search ranking for keywords: "Minnesota art", "local photography"
Conversion:
- Estimated increase in inquiry rate: 25-40%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: Current 3/10 → Projected 7/10 after improvements
Final Recommendations
What's Working (Keep Doing):
✅ Narrative-driven captions that tell the story behind the art pieces
✅ Consistent thematic elements tied to Minnesota and its landscapes
✅ Existing highlights categories that introduce product variety
What Needs Fixing (Priority):
❌ Lack of a business account for analytics and promotional tools
❌ Weak and non-specific bio CTA
❌ Generic and uninspiring link-in-bio title
Biggest Opportunity: The most significant opportunity lies in capitalizing on the local Minnesota theme, which is underutilized. By strengthening this focus, Chip Jones Studio could significantly improve engagement and sales through targeted campaigns and collaborations with local entities.
Positioning Statement: "Chip Jones Studio: Capturing the Heart of Minnesota Through Mixed Media Art."
Next Steps
Immediate (Do Today):
- Switch to a business account - Necessary for insights and tools.
- Update bio and link CTA - Direct to specific actions like purchasing or viewing more art.
This Week:
- Enhance post captions - Encourage audience interaction.
- Create and promote a 'Best Sellers' highlight - Showcase top prints.
This Month:
- Develop local-themed marketing campaigns - Engage local audiences and tourists.
- Increase engagement efforts - Collaborate with similar accounts and local influencers.
Expected Result: Within 30 days, Chip Jones Studio should see an increase in engagement by at least 25%, a boost in profile visits, and a more professional and attractive profile presence that aligns with industry standards.