Score Breakdown
Critical Issues
Priority: Immediate Action
Low engagement rate
Recent posts have an average of less than 2 likes and minimal comments, indicating a lack of follower interaction.
Missing business category
Currently set to "None," which means missed opportunities for categorization and discovery.
Inconsistent posting schedule
Sporadic posting with long gaps between content could hurt algorithm favorability and follower interest.
Opportunities
Priority: Quick Wins
Optimize highlight strategy
Adding a few more highlights with key categories like testimonials, FAQs, and a studio tour can engage users longer.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
145/150
Why it works:
- • Targets high-end buyers with a focus on exclusivity and customization, aligning with fine art messaging.
Option 2: Volume/Bookings Focus
137/150
Why it works:
- • Focuses on selling prints and capturing leads, using strong verbs and a call-to-action for immediate engagement.
Option 3: Community/Growth Focus
118/150
Why it works:
- • Encourages community interaction and growth, with an approachable tone inviting followers to engage and stay updated.
Current vs. Recommended
Character Usage
📊Business Category
✨CTA in Bio
✨Highlight Count
✨Engagement Rate
✨Competitive Intelligence
Top Related Accounts Analysis: Among the related profiles, Eric Glassco is a verified account, suggesting strong competition. These profiles often feature strong storytelling elements in their highlights and posts, a strategy that could be emulated to demonstrate professionalism and engagement.
Positioning Recommendation: Connie could emphasize her unique encaustic technique more prominently, potentially through an educational series about this art form in her highlights, setting her apart from typical nature photographers.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-30%
- Improved search ranking for keywords: "Nature Art," "Encaustic Art"
Conversion:
- Estimated increase in inquiry rate: 15-20%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 6.5 → 8.5 after improvements
Final Recommendations
What's Working (Keep Doing): ✅ Strong visual style with encaustic elements ✅ Diverse link strategy in bio ✅ Use of storytelling in captions
What Needs Fixing (Priority): ❌ Improve engagement rates through interactive content ❌ Add more highlights for comprehensive storytelling ❌ Optimize bio for clarity and target audience alignment
Biggest Opportunity: Leveraging the unique encaustic technique in marketing. By educating and emphasizing this differentiation, Connie could capture a niche market interested in both nature and unique art forms, potentially increasing direct sales and inquiries by 30%.
Positioning Statement: "Capturing nature's whispers through encaustic artistry, Connie Herbert transforms moments into timeless narratives for discerning art collectors."
Next Steps
CRITICAL: This section is MANDATORY. Provide a clear, numbered action plan for the next 30 days:
- Update business category (Visual Arts) ([Immediate visibility boost])
- Revise bio with new CTA ([5 minutes])
- Implement UTM tracking on links ([Improves analytics accuracy])
- Schedule bi-weekly posts ([Content consistency])
- Create new highlights (Testimonials, Studio Tour) ([Engagement boost])
- Plan cross-promotions with related profiles ([30-day goal])
Expected Result: Within 30 days, followers can expect a clearer, more engaging profile with consistent content, leading to increased interaction and interest in Connie's unique art style.