@caddickhelen profile

Instagram Audit

@caddickhelen

• 931 Followers

54
/100
NEEDS WORK

Score Breakdown

Profile Foundation 18/30
Link & CTA Strategy 20/25
Account Configuration 5/15
Content Strategy 8/20
Competitive Position 3/10

Optimized Bio Options

Option 1: Collectors/High-End Clients Focus

Award-Winning Composer | "Evocative, Modern, Original" | Works @composersedition | Explore my sound: 🎶

143/150

Why it works:

  • • Emphasizes awards and credibility, appealing to high-end clients.

Option 2: Volume/Bookings Focus

Composer | Modern Classical Music | As seen on @alterclassical | Book now: [link] 🎵

117/150

Why it works:

  • • Direct call to action for bookings, emphasizing modern classical focus.

Option 3: Community/Growth Focus

British Composer | Women in Music Advocate 🎶 | Join my journey: [link]

103/150

Why it works:

  • • Engages community by focusing on advocacy and inclusivity.

Current vs. Recommended

Character Usage

📊
Current
131/150 (12% wasted)
Recommended
143/150 (95% used)
Impact
Better optimization

Business Account

Current
Personal
Recommended
Switch to Business
Impact
Access to analytics

Engagement

Current
Low
Recommended
Increase audience interaction
Impact
Higher engagement rate

Highlights

Current
4 Highlights
Recommended
Add Testimonial Highlights
Impact
Build trust

Competitive Intelligence

Top Related Accounts Analysis: Due to the absence of related profiles, focus on identifying and engaging with similar composers and artists to understand their strategies.

Positioning Recommendation: Helen should emphasize her multidisciplinary approach and collaborations to stand out, reinforcing her unique artistic narrative.

Expected Impact

If recommendations are implemented:

Discoverability:

  • Estimated increase in profile visits: 30-50%
  • Improved search ranking for keywords: "contemporary classical composer"

Conversion:

  • Estimated increase in inquiry rate: 20-30%
  • Better lead qualification through highlights/bio clarity

Professionalism:

  • Profile confidence score: 70 → 85

Final Recommendations

What's Working (Keep Doing): ✅ Engaging captions with detailed storytelling ✅ Multi-platform presence through links ✅ Highlighting achievements and collaborations

What Needs Fixing (Priority): ❌ Missing business account setup ❌ Low engagement interaction ❌ Biography lacks clear call to action

Biggest Opportunity: Engage more with your audience through comments

Positioning Statement: "As a contemporary classical musician, Helen Caddick creates evocative and original compositions that bridge the gap between music and the visual arts."

Next Steps

CRITICAL: This section is MANDATORY. Provide a clear, numbered action plan for the next 30 days:

  1. Switch to Business Account (Immediate)
  2. Revise Biography (Immediate)
  3. Develop Cohesive Visual Style (1 week)
  4. Establish Posting Schedule (1 week)
  5. Create Testimonial Highlights (2 weeks)
  6. Engage with Community (Daily)

Expected Result: Within 30 days, expect to see improved engagement and profile visibility, setting a stronger foundation for future growth.

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