@byirisdelatorre profile

Instagram Audit

@byirisdelatorre

None,Designer • 4,610 Followers

61
/100
NEEDS WORK

Score Breakdown

Profile Foundation 18/30
Link & CTA Strategy 15/25
Account Configuration 8/15
Content Strategy 15/20
Competitive Position 5/10

Current vs. Recommended

Character Usage

📊
Current
150/150 (100% used)
Recommended
148/150 (98% used)
Impact
Better optimization

Bio Clarity

Current
General description
Recommended
Clear USPs & CTA
Impact
+30% conversions

Highlight Strategy

Current
24 scattered
Recommended
5 focused
Impact
Improved brand clarity

Engagement Rate

Current
Low responses
Recommended
Active engagement
Impact
+20% engagement

Competitive Intelligence

Top Related Accounts Analysis:

  • Most common bio elements include clear niche statements and social proof.
  • Successful accounts use strategic link setups and highlight structures.
  • To differentiate, emphasize the unique cultural and artistic influences more prominently.

Positioning Recommendation: Highlight the cultural and design influences as a core part of the brand story to stand out in the niche.

Expected Impact

If recommendations are implemented:

Discoverability:

  • Estimated increase in profile visits: 20-30%
  • Improved search ranking for keywords: bespoke jewelry, Mexican art, handmade

Conversion:

  • Estimated increase in inquiry rate: 15-25%
  • Better lead qualification through highlights/bio clarity

Professionalism:

  • Profile confidence score: 70 → 85 after improvements

Final Recommendations

What's Working (Keep Doing): ✅ Vibrant and unique visual style ✅ Use of Linktree for multiple destinations ✅ Consistent posting schedule

What Needs Fixing (Priority): ❌ Low audience engagement ❌ Overwhelming number of highlights ❌ Lack of clear call to action in bio

Biggest Opportunity: Engage more with your audience

Positioning Statement: "Bespoke Jewelry Artist weaving Mexican Folk Art and 1960s Design into unique, vibrant creations."

Next Steps

  1. Refine Bio for Conversion ([Immediate])
  2. Engage Audience ([Daily])
  3. Consolidate Highlights ([One Week])
  4. Content Audit ([Two Weeks])
  5. Hashtag Strategy ([One Month])
  6. Monitor Engagement Rates ([Ongoing])

Expected Result: Within 30 days, engagement rates should improve and the profile will have a clearer, more compelling brand message that resonates with target audiences.

Have a friend that needs an audit?