Score Breakdown
Current vs. Recommended
Character Usage
📊Highlights
✨Hashtag Strategy
✨Competitive Intelligence
Top Related Accounts Analysis:
- Most common bio elements among successful accounts include clear niche identification and strong location-based positioning.
- Link strategies used by top performers often incorporate a multi-destination approach for ease of access.
- Highlight structures that appear consistently focus on their best work, client testimonials, and service offerings.
- Opportunities to differentiate include emphasizing unique studio experiences and leveraging Seattle's art community.
Positioning Recommendation: Position as the go-to Seattle artist for dynamic abstract and mixed media art, offering both unique pieces and engaging art experiences.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-30%
- Improved search ranking for keywords: "Seattle artist," "abstract art"
Conversion:
- Estimated increase in inquiry rate: 20-40%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: Current 68 → Improved 80
Final Recommendations
What's Working (Keep Doing): ✅ Consistently posting content showcasing art pieces ✅ Utilizing multiple external links for classes and shop ✅ Maintaining a clear and inviting studio presence
What Needs Fixing (Priority): ❌ Streamline highlight reels for clarity ❌ Improve hashtag strategy for better discoverability ❌ Increase engagement with followers
Biggest Opportunity: Use more relevant hashtags for better reach
Positioning Statement: "Brooke Westlund, a Seattle-based abstract artist, offering unique art pieces and experiences that transform spaces and lives."
Next Steps
- Refine hashtag strategy to include niche-specific tags. (Today)
- Simplify highlight reels to focus on key offerings. (This Week)
- Update bio with optimized options. (This Week)
- Implement link-in-bio tool for better navigation. (This Month)
- Engage more with audience through comments and stories. (This Month)
- Monitor and adjust strategies based on analytics. (Monthly)
Expected Result: Within 30 days, anticipate increased engagement and conversion by leveraging strategic content and profile optimizations.