@bob_marsden profile

Instagram Audit

@bob_marsden

β€’ 902 Followers

52
/100
NEEDS WORK

Score Breakdown

Profile Foundation 17/30
Link & CTA Strategy 15/25
Account Configuration 5/15
Content Strategy 10/20
Competitive Position 5/10

Optimized Bio Options

Option 1: Collectors/High-End Clients Focus

Art Photographer | London Capturing beauty. Book your session now! πŸ–ΌοΈπŸ“Έ http://www.bobmarsdenphotography.me.uk/

Why it works:

  • β€’ It speaks directly to high-end clients by highlighting location and expertise.

Option 2: Volume/Bookings Focus

Photographer | Book shoots in London Moments captured beautifully. DM for rates! πŸ“ΈπŸ“† http://www.bobmarsdenphotography.me.uk/

Why it works:

  • β€’ Emphasizes booking and availability, appealing to clients looking for immediate services.

Option 3: Community/Growth Focus

London Art Photographer | Sharing my lens Follow for art in everyday life 🌟 http://www.bobmarsdenphotography.me.uk/

Why it works:

  • β€’ Encourages community engagement and growth with a focus on art appreciation.

Current vs. Recommended

Character Usage

πŸ“Š
Current
60/150 (40% wasted)
Recommended
150/150 (100% used)
Impact
Better optimization

Business Account

✨
Current
Personal
Recommended
Business enabled
Impact
Analytics access

Highlights

✨
Current
0
Recommended
3-5 strategic highlights
Impact
Trust + info

Posting Rhythm

✨
Current
Sporadic
Recommended
Consistent 1-2x/week
Impact
Algorithm favor

Competitive Intelligence

Top Related Accounts Analysis: Currently, there are no related profiles provided, but typically, successful photographers in Bob's niche leverage strong bios with clear CTAs and frequently update their highlights.

Positioning Recommendation: To stand out, Bob should focus on his unique artistic perspective and emphasize his London base, appealing to both local clients and art enthusiasts worldwide.

Expected Impact

If recommendations are implemented:

Discoverability:

  • Estimated increase in profile visits: 30-50%
  • Improved search ranking for keywords: [Art Photographer, London Photographer]

Conversion:

  • Estimated increase in inquiry rate: 20-30%
  • Better lead qualification through highlights/bio clarity

Professionalism:

  • Profile confidence score: [Current] β†’ [After improvements]

Final Recommendations

What's Working (Keep Doing): βœ… Engaging captions with hashtags βœ… Unique artistic perspective in photography βœ… Personal website linked

What Needs Fixing (Priority): ❌ Enable business account for analytics access ❌ Create highlights to showcase work ❌ Add clear call-to-action in bio

Biggest Opportunity: Enable business account for analytics access

Positioning Statement: "Art Photographer in London capturing the beauty in everyday life."

Next Steps

  1. Enable business account (30 minutes)
  2. Update bio with CTA (15 minutes)
  3. Create highlights (1 hour)
  4. Set posting schedule (Plan within a day)
  5. Engage with community (Daily, ongoing)
  6. Track metrics (Ongoing, weekly check)

Expected Result: "Within 30 days, you'll have a more professional profile that clearly communicates your artistic vision, leading to increased engagement and follower growth."

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