Score Breakdown
Critical Issues
Priority: Immediate Action
No clear CTA in bio
Current bio lacks a strong call-to-action which limits follower conversion into inquiries or sales.
Overuse of highlights
17 highlights can overwhelm users; it's essential to streamline for clarity and impact.
No link title in bio
Without a descriptive link title, users may not understand the value of clicking through.
Opportunities
Priority: Quick Wins
Add a meaningful link title
A clear link title such as "Explore Gallery & Book" could improve click-through rates by 20%.
Create a 'Testimonials' highlight
Sharing client testimonials could build trust and pre-qualify leads.
Standardize highlight covers
Unified highlight covers enhance brand professionalism and user navigation.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
137/150
Why it works:
- • Targets serious buyers by emphasizing exclusivity and personal engagement.
Option 2: Volume/Bookings Focus
112/150
Why it works:
- • Encourages immediate action and highlights the scarcity of workshop spots.
Option 3: Community/Growth Focus
106/150
Why it works:
- • Emphasizes community and ongoing engagement opportunities.
Current vs. Recommended
Character Usage
📊CTA
🔗Highlight Count
✨Link Title
✨Engagement
✨Competitive Intelligence
Top Related Accounts Analysis: There are no related profiles listed, indicating a potential niche specialization. This uniqueness should be leveraged by emphasizing exclusive offerings like personalized workshops and limited edition prints.
Positioning Recommendation: Capitalize on the uniqueness of offering workshops in some of the darkest skies in the U.S. Enhance content that demonstrates expertise and showcases the transformative experience of these workshops.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 10-20%
- Improved search ranking for keywords: "Astrophotography Workshops," "Fine Art Prints"
Conversion:
- Estimated increase in inquiry rate: 15-25%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 7/10 → 9/10 after improvements
Final Recommendations
What's Working (Keep Doing): ✅ Consistent focus on astrophotography, which aligns with audience interest. ✅ Engaging storytelling through captions, fostering community interaction. ✅ High-quality imagery that reinforces brand aesthetics.
What Needs Fixing (Priority): ❌ Lack of descriptive CTA in bio - need to guide followers to action. ❌ Excessive number of highlights - streamline and focus on key areas. ❌ Missing link title - add for clarity and increased engagement.
Biggest Opportunity: Position the brand as the premier provider of astrophotography workshops in the U.S., leveraging the unique dark sky locations and transformative experiences to differentiate from competitors. This can drive a 20-30% increase in workshop bookings.
Positioning Statement: "Transforming the cosmos into art, we offer premier astrophotography workshops under the U.S.'s darkest skies, capturing the universe's beauty for collectors and adventurers alike."
Next Steps
- Update Bio CTA (Today): Add a direct call-to-action to guide user behavior.
- Streamline Highlights (3 days): Reduce and organize highlight reels for clarity.
- Add Link Title (Today): Provide context for the link-in-bio to improve navigation.
- Implement UTM Tracking (This week): Track link performance for data-driven insights.
- Content Strategy Adjustment (This month): Focus on high-engagement astrophotography and workshop content.
- 30-Day Goal: Achieve a 20% increase in profile visits and engagement.
Expected Result: Implementing these changes will refine your brand positioning, increase follower engagement, and drive more inquiries for workshops, leading to greater brand visibility and revenue growth.