Score Breakdown
Critical Issues
Priority: Immediate Action
Lack of clear target audience in bio
The bio does not specify who the services are intended for, potentially missing out on target clients.
Overuse of emojis in bio
Emojis are not used strategically, which may dilute the professional image.
Too many highlight reels
With 29 highlights, the profile may overwhelm new visitors, potentially causing them to leave without engaging.
Opportunities
Priority: Quick Wins
Include a clear Call-to-Action (CTA) in bio
Direct followers to visit your Etsy shop or website for better conversion.
Optimize highlight reels
Reduce to around 5-10 highlights with strategic categories to enhance user experience.
Refine name field to include keywords
Add a keyword like "Photographer" or "Artist" for improved searchability.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
75/150
Why it works:
- • This bio immediately highlights the location, specialty, and offers a sense of exclusivity that appeals to high-end clients.
Option 2: Volume/Bookings Focus
95/150
Why it works:
- • This bio creates urgency and directs followers to her Etsy shop, encouraging immediate action and increasing potential sales.
Option 3: Community/Growth Focus
87/150
Why it works:
- • This bio emphasizes community and growth, inviting followers to engage with content that inspires and connects on a personal level.
Current vs. Recommended
Character Usage
📊Name Field
✨Bio Profession
✨CTA in Bio
✨Highlight Count
✨Hashtag Usage
✨Competitive Intelligence
Top Related Accounts Analysis:
Based on relatedProfiles, the common themes among successful accounts include a clear bio with keywords and a strong visual identity. Accounts like "Michelle Hickling | Film Photography" emphasize their niche directly in the name field, which aids in discoverability.
- Most common bio elements among successful accounts include clear professional titles and location.
- Link strategies used by top performers often involve a single, clear CTA directing to a shop or portfolio.
- Highlight structures that appear consistently focus on key areas like work samples, client testimonials, and behind-the-scenes content.
- Opportunities to differentiate from the pack include leveraging storytelling in posts and highlights, and emphasizing the unique narrative style that Beth embodies.
Positioning Recommendation: Focus on the unique blend of personal narrative and visual artistry that Beth offers. By refining the bio and highlights to emphasize this, combined with engaging storytelling in posts, Beth can stand out in the visual arts sector, appealing to both personal art enthusiasts and collectors.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 15-20%
- Improved search ranking for keywords: "Manchester Photographer", "Fine Art Prints"
Conversion:
- Estimated increase in inquiry rate: 10-15%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 5 → 8 (After improvements)
Final Recommendations
What's Working (Keep Doing): ✅ Engaging storytelling in captions that resonate with the audience ✅ High engagement rate suggests strong audience connection ✅ Use of multiple external links for various audience segments
What Needs Fixing (Priority): ❌ Lack of specific target audience in bio ❌ No clear call-to-action in bio directing to conversion points ❌ Excessive number of highlight reels leading to potential overwhelm
Biggest Opportunity: The biggest untapped opportunity lies in refining the bio and highlights to clearly communicate Beth's unique narrative-driven art style and directing followers to actionable conversion points like the Etsy shop or website. Implementing these changes could boost conversions by 15-20%.
Positioning Statement: "Beth Louise Halstead | Transforming personal stories into visual poetry, capturing moments of magic and connection."
Next Steps
CRITICAL: This section is MANDATORY. Provide a clear, numbered action plan for the next 30 days:
- Refine bio to include target audience and CTA (Immediate boost in profile engagement)
- Reduce highlight reels to 5-10 strategic categories (This week)
- Incorporate relevant hashtags in posts (Increase reach and discoverability)
- Optimize name field with keywords (Improve search rankings)
- Add UTM parameters to external links (Enable tracking of traffic sources)
- Analyze post performance (Identify trends and refine content strategy)
Expected Result: By implementing these recommendations, Beth should anticipate a 15-20% increase in qualified traffic and conversions within 30 days, with improved profile clarity and audience engagement.