Score Breakdown
Current vs. Recommended
Character Usage
📊Bio CTA
✨Post Frequency
✨Hashtag Use
✨Competitive Intelligence
Top Related Accounts Analysis:
- Many related profiles focus on specific niches within travel and wildlife photography.
- Verified accounts among competitors suggest a high level of competition.
- Successful profiles often showcase a strong narrative element in their photography.
Positioning Recommendation: Focus on combining storytelling with visual content to create a more immersive experience for followers, differentiating through unique narratives and exclusive travel insights.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-30%
- Improved search ranking for keywords: "Travel Photography", "Wildlife Art"
Conversion:
- Estimated increase in inquiry rate: 15-25%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 64 → 80
Final Recommendations
What's Working (Keep Doing): ✅ High-quality photography with a unique style ✅ Multiple external links for diverse audience engagement ✅ Consistent theme across posts
What Needs Fixing (Priority): ❌ Low engagement rates despite decent follower count ❌ Lack of clear niche definition in bio ❌ Minimal audience interaction in comments
Biggest Opportunity: Engage more with your audience
Positioning Statement: "Capturing the serene beauty of the world through travel and wildlife photography, Brian Divelbiss offers a window into nature’s tranquility."
Next Steps
- Engage More with Followers (Immediate): Begin actively responding to comments and participating in relevant photography communities online.
- Revamp Bio with Clear CTA (1 Hour): Update bio to include a call-to-action that directs followers to explore links or make purchases.
- Develop Hashtag Strategy (This Week): Research and implement a rotation of effective hashtags to increase post visibility.
- Highlight Key Themes (This Week): Use Instagram highlights to curate content around specific themes or locations.
- Increase Posting Frequency (This Month): Aim to post at least three times a week to maintain engagement.
- Monitor Engagement Metrics (Ongoing): Use Instagram Insights to track performance and adjust strategies accordingly.
Expected Result: Within 30 days, expect increased engagement rates and a more engaged follower base, leading to potential sales increases and higher inquiry rates.