Score Breakdown
Critical Issues
Priority: Immediate Action
Unclear bio
The bio lacks a clear profession or target audience, making it difficult for visitors to quickly understand what you do.
Weak call-to-action
The CTA in the bio, "send me money : )", is not strategic and lacks clarity on how followers can support you.
Personal account configuration
Operating as a personal account limits access to valuable analytics and business tools.
Low social proof
No mention of awards, publications, or client testimonials in the bio or highlights to build credibility.
Suboptimal external link strategy
The external link title "send me money : )" does not communicate the value or purpose of the link effectively.
Opportunities
Priority: Quick Wins
Add professional keywords to bio
Incorporating terms like "Photographer" or "Artist" can improve discoverability.
Create strategic highlights
Adding highlights like "Portfolio," "Testimonials," and "Shop" can help visitors navigate your content.
Improve CTA with urgency
A more direct CTA such as "Explore my portfolio" or "Shop my latest work" can drive action.
Upgrade to a business account
This will provide access to analytics and promotional features to better understand and reach your audience.
Clarify external link purpose
Revise the link title to something like "Explore My Work" or "Shop Now" to entice clicks.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
93/150
Why it works:
- • This bio highlights your multidisciplinary skills while inviting visitors to explore and purchase high-end work.
Option 2: Volume/Bookings Focus
91/150
Why it works:
- • Emphasizes your specializations and encourages followers to make purchases, optimizing for conversions.
Option 3: Community/Growth Focus
88/150
Why it works:
- • Cultivates a community feel and invites followers to engage with your creative content, promoting growth.
Current vs. Recommended
Character Usage
📊Profession Keywords
✨Call-to-Action
✨Account Type
✨External Link Title
✨Highlight Usage
✨Competitive Intelligence
Top Related Accounts Analysis: Given the absence of related profiles, identifying a competitive landscape is difficult. However, observing similar multidisciplinary creators can provide insight into effective strategies. Look at successful accounts in your niche that effectively use highlights and consistent branding to engage their audience.
Positioning Recommendation: Differentiate by emphasizing the unique intersection of your disciplines and maintain a consistent narrative about what you offer. Position yourself as not just an artist but a creative storyteller whose work spans multiple mediums and genres.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 10-15%
- Improved search ranking for keywords: "Photographer," "Illustrator"
Conversion:
- Estimated increase in inquiry rate: 15-20%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 4/10 → 8/10 (After improvements)
Final Recommendations
What's Working (Keep Doing): ✅ Creative and authentic storytelling in captions ✅ Diverse content showcasing a range of skills ✅ Engaging music and art fusion posts
What Needs Fixing (Priority): ❌ Unclear professional identity in bio ❌ Personal account limits strategic growth ❌ Ineffective external link and CTA strategy
Biggest Opportunity: Leverage your multidisciplinary talent to create cohesive narratives that engage a wider audience. By focusing on a clear and compelling brand message, you can transform casual followers into dedicated supporters and customers.
Positioning Statement: "Luke Stuart - A visionary artist bridging music and visual storytelling to inspire and connect with a community of creative enthusiasts."
Next Steps
CRITICAL: This section is MANDATORY. Provide a clear, numbered action plan for the next 30 days:
- Update Bio with a clear professional identity and strategic CTA (Today)
- Convert to Business Account to utilize analytics and promotional features (Today)
- Revise External Link to optimize purpose and value communication (Today)
- Create Strategic Highlights to showcase your portfolio and client testimonials (This Week)
- Implement Consistent Posting Schedule to enhance engagement (This Month)
- Collaborate with Related Creators to expand audience reach (This Month)
Expected Result: Within 30 days, anticipate a notable increase in profile visits and engagement rates, leading to higher conversion potential and a stronger professional presence on Instagram.