Score Breakdown
Critical Issues
Priority: Immediate Action
No strong call-to-action (CTA) in bio
Potential clients lack direction on how to commission work or inquire further.
External link leads to password-protected page
Massive missed opportunity as visitors cannot access showcased works or information.
Weak social proof in bio
No mention of client satisfaction or significant achievements to establish credibility.
Opportunities
Priority: Quick Wins
Enhance bio with clear CTA and social proof
Adding a direct CTA and highlighting client successes can improve conversions.
Open access to website link
Ensuring the website is accessible will enhance the visitor experience and potential client engagement.
Create additional highlights
Craft highlights that showcase client testimonials, process behind the art, and available works.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
130/150
Why it works:
- • Directly addresses high-end clients and collectors, emphasizing luxury and customization.
Option 2: Volume/Bookings Focus
132/150
Why it works:
- • Encourages bookings by inviting potential clients to commission art directly via DM.
Option 3: Community/Growth Focus
114/150
Why it works:
- • Encourages ongoing engagement and community growth with a focus on storytelling.
Current vs. Recommended
Character Usage
📊CTA
🔗External Link
✨Social Proof
✨Highlight Count
✨Keyword Strategy
✨Competitive Intelligence
Top Related Accounts Analysis:
- Most common bio elements: Use of clear CTAs and location-based keywords.
- Link strategies: Direct links to portfolio or comprehensive contact pages.
- Highlight structures: Showcase of available works, testimonials, and project processes.
- Opportunities to differentiate: Emphasize the collaborative aspect with designers and unique storytelling approach.
Positioning Recommendation: Differentiate by highlighting collaborative processes and the bespoke nature of the artwork through stories and highlights. Emphasize the seamless integration of art into interior spaces as a unique selling point.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-30%
- Improved search ranking for keywords: bespoke art, custom interiors
Conversion:
- Estimated increase in inquiry rate: 25-35%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 60 → 80 after improvements
Final Recommendations
What's Working (Keep Doing): ✅ Excellent engagement rates suggest a loyal and interested audience. ✅ Posts that integrate personal stories with professional updates resonate well. ✅ Collaboration with designers enhances reach and credibility.
What Needs Fixing (Priority): ❌ Missing clear CTA and social proof in the bio. ❌ Inaccessible website link hampers potential leads. ❌ Limited highlight content reduces depth of storytelling.
Biggest Opportunity: Enhance the bio and link strategy to drive higher conversions by making the portfolio accessible and using CTAs effectively. This could potentially increase inquiries by over 35%.
Positioning Statement: "Custom art for luxurious interiors, crafted to inspire and enhance bespoke spaces."
Next Steps
CRITICAL: This section is MANDATORY. Provide a clear, numbered action plan for the next 30 days:
- Update bio with a clear CTA and keywords for better discoverability. (1 day)
- Open website access for immediate portfolio views. (1 day)
- Develop additional highlights to showcase testimonials and available works. (3 days)
- Monitor engagement metrics to refine content strategy. (Ongoing)
- Engage with interior design communities online to expand reach. (Weekly task)
- Plan a content calendar to ensure regular posting and engagement. (30-day goal)
Expected Result: Within 30 days, expect a 20-30% increase in profile visits and a significant boost in client inquiries by implementing all recommendations.