@artminister_nz profile

Instagram Audit

@artminister_nz

Artist • 4,231 Followers

58
/100
NEEDS WORK

Score Breakdown

Profile Foundation 16/30
Link & CTA Strategy 5/25
Account Configuration 5/15
Content Strategy 18/20
Competitive Position 0/10

Optimized Bio Options

Option 1: Collectors/High-End Clients Focus

Self-taught artist from Aotearoa/NZ. Line art passion. DM for commissions.

70/150

Why it works:

  • • Focuses on the artist's niche and provides a direct call-to-action for commissions.

Option 2: Volume/Bookings Focus

Line art & landscape sketches by NZ artist. Follow for daily art. Contact for work.

85/150

Why it works:

  • • Encourages following and provides a contact call-to-action.

Option 3: Community/Growth Focus

Aotearoa/NZ artist sharing line art creations. Join my art journey! #art

80/150

Why it works:

  • • Engages the community and invites them to join his artistic journey.

Current vs. Recommended

Character Usage

📊
Current
70/150 (53% used)
Recommended
70/150 (Optimized)
Impact
Better optimization

External Links

Current
None
Recommended
Add portfolio/contact link
Impact
+20-30% conversions

Highlights

Current
0
Recommended
3 strategic highlights
Impact
Better engagement

Competitive Intelligence

Top Related Accounts Analysis: Currently lacks related profiles, suggesting a need for networking with similar artists to improve visibility and competitive positioning.

Positioning Recommendation: Strengthen niche positioning by collaborating with other line artists and participating in art challenges to increase exposure.

Expected Impact

If recommendations are implemented:

Discoverability:

  • Estimated increase in profile visits: 15-25%
  • Improved search ranking for keywords: #lineart, #NZArtist

Conversion:

  • Estimated increase in inquiry rate: 20-30%
  • Better lead qualification through highlights and bio clarity

Professionalism:

  • Profile confidence score: 58 → 75

Final Recommendations

What's Working (Keep Doing): ✅ Strong engagement rate ✅ Consistent posting schedule ✅ Unique line art style

What Needs Fixing (Priority): ❌ No external links ❌ No highlight reels ❌ Bio lacks a clear CTA

Biggest Opportunity: Add more descriptive captions to enhance storytelling

Positioning Statement: "As a self-taught visual artist specializing in line art, Gary captures the essence of Aotearoa/NZ through intricate designs."

Next Steps

  1. Update Bio (Today - Add CTA for commissions)
  2. Create Highlights (This Week - Showcase work, process, testimonials)
  3. Add External Link (This Week - Portfolio or contact page)
  4. Engage More (Ongoing - Increase interaction through comments and stories)
  5. Content Strategy (This Month - Focus on top-performing themes)
  6. Maintain Engagement (Ongoing - Ensure 3.5%+ engagement rate)

Expected Result: A strategically optimized profile that improves inquiries and enhances niche positioning within 30 days.

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