@artbysusanirish profile

Instagram Audit

@artbysusanirish

• 1,272 Followers

58
/100
NEEDS WORK

Score Breakdown

Profile Foundation 16/30
Link & CTA Strategy 13/25
Account Configuration 9/15
Content Strategy 15/20
Competitive Position 5/10

Critical Issues

Priority: Immediate Action

#1

No CTA in bio

Visitors do not have a clear next step to engage further with your work or story.

#2

Generic link title

The external URL lacks a compelling title that draws interest or provides context for clicking.

#3

Limited differentiation in bio

While it mentions being an advocate for nature, it does not clarify what makes your work distinct or why a follower should care beyond "abstract painter."

Opportunities

Priority: Quick Wins

#1

Add a call-to-action in bio

Suggest something like "Explore my latest collections" to drive website visits.

#2

Enhance link title

Use titles like "View Gallery" or "Discover My Art" to increase click-through rates.

#3

Include social proof in bio

Mention exhibitions or notable collaborations to build credibility and interest.

Optimized Bio Options

Option 1: Collectors/High-End Clients Focus

Abstract Painter | Nature & Art Fusion 🌿 Explore exclusive collections: susanirishartist.com NAWA Member | Exhibited Globally

134/150

Why it works:

  • • This version speaks to collectors by emphasizing exclusivity and gallery exhibitions, enticing high-end clients.

Option 2: Volume/Bookings Focus

Eco-Abstract Artist 🌿 | Workshops & Commissions 🎨 Bookings open for 2026! ⬇️ susan@susanirishartist.com

130/150

Why it works:

  • • This version is action-oriented with a strong booking call-to-action, appealing to those looking for personalized engagements or workshops.

Option 3: Community/Growth Focus

Creative Advocate for Nature 🌍 | Bold Abstracts Join my creative journey: susanirishartist.com #WomenWhoPaint #SustainableArt

132/150

Why it works:

  • • It emphasizes community and engagement with hashtags, ideal for growing a like-minded follower base.

Current vs. Recommended

Character Usage

📊
Current
102/150
Recommended
134/150
Impact
More optimized for space

Bio Keywords

Current
Limited
Recommended
Enhanced with niche-specific keywords
Impact
Better discoverability

Link Title

Current
None
Recommended
"Explore My Art"
Impact
Increased click-through rates

CTA in Bio

Current
Missing
Recommended
Clear directive to explore art
Impact
Boosts engagement

Differentiation

Current
Low
Recommended
Highlight environmental advocacy
Impact
Stronger brand identity

Competitive Intelligence

Top Related Accounts Analysis:

  • Most common bio elements include niche specifics and engaging CTAs.
  • Galleries often use link-in-bio tools to showcase multiple collections or events.
  • Highlight structures typically include exhibitions, artist statements, and press features.
  • Opportunities to differentiate lie in more personalized storytelling and highlighting the environmental impact of the art.

Positioning Recommendation: Susan Irish can stand out by elevating the narrative around her eco-artistic process and showcasing the environmental stories behind each piece. Integrating a visually captivating highlight series about sustainable art practices will reinforce her brand as an eco-conscious artist.

Expected Impact

If recommendations are implemented:

Discoverability:

  • Estimated increase in profile visits: 25-30%
  • Improved search ranking for keywords: "Eco Art", "Sustainable Painting"

Conversion:

  • Estimated increase in inquiry rate: 20-25%
  • Better lead qualification through highlights/bio clarity

Professionalism:

  • Profile confidence score: From moderate to high, with improved social proof and engagement strategy.

Final Recommendations

What's Working (Keep Doing): ✅ Consistent posting schedule ✅ Engaging storytelling in captions ✅ Commitment to sustainability and eco-friendly art

What Needs Fixing (Priority): ❌ Bio needs a compelling CTA ❌ Link lacks an attractive title ❌ Improve hashtag strategy with more niche tags

Biggest Opportunity: Emphasize the environmental narrative within the bio and content more prominently. This could lead to a 25% increase in engagement by attracting eco-conscious followers.

Positioning Statement: "Susan Irish - Merging bold abstract art with a commitment to sustainability, transforming perceptions through eco-conscious creativity."

Next Steps

CRITICAL: This section is MANDATORY. Provide a clear, numbered action plan for the next 30 days:

  1. Revise Bio (Add CTA and social proof)
  2. Implement Link Tool (Set up within a week)
  3. Develop Highlight Series (Focus on sustainability stories)
  4. Enhance Hashtag Strategy (Track performance weekly)
  5. Create Video Content (Engage visual learners)
  6. Content Calendar (Plan storytelling posts)

Expected Result: Within 30 days, Susan Irish should experience a significant boost in profile engagement and conversions, attracting a more engaged and aligned audience with her eco-conscious art narrative.

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