Score Breakdown
Critical Issues
Priority: Immediate Action
No clear CTA in bio
Visitors are not directed to take any specific action or engage further.
Limited social proof in bio
Missing clear indicators of expertise or achievements beyond the largest catch.
Inconsistent highlights strategy
Over 10 highlights, but lacking clear, strategic categories like "Services" or "Testimonials".
Opportunities
Priority: Quick Wins
Optimize bio for searchability
Add keywords such as "Bluefin Fisher" or "SoCal Angler" to improve discoverability.
Clarify CTA in bio
Direct followers to "Join Skool of Savvy" for better engagement and potential conversions.
Create strategic highlights
Develop highlights around "Courses", "Testimonials", and "Fishing Tips" to better guide new followers.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
143/150
Why it works:
- • Highlights Greg's achievements and leadership, appealing to serious anglers.
Option 2: Volume/Bookings Focus
136/150
Why it works:
- • Encourages immediate action and community engagement.
Option 3: Community/Growth Focus
134/150
Why it works:
- • Emphasizes community and collective growth, appealing to like-minded followers.
Current vs. Recommended
Character Usage
📊CTA
🔗Social Proof
✨Highlight Setup
✨Link Tracking
✨Competitive Intelligence
Top Related Accounts Analysis: Based on similar profiles and industry standards, successful accounts often have:
- Clear, professional bios with keywords for searchability.
- Strategic highlight use that offers value, such as tutorials and Q&As.
- Engaging, visually consistent content that showcases expertise and personality.
Positioning Recommendation: To stand out, Greg should emphasize his unique achievements and the community aspect of his offerings. By leveraging his record-breaking catch and the Bendalotzee Tribe, he can position himself as not just a top angler but a thought leader in the fishing community.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-30%
- Improved search ranking for keywords: "Bluefin Tuna," "SoCal Angler"
Conversion:
- Estimated increase in inquiry rate: 25-35%
- Better lead qualification through updated bio and strategic highlights
Professionalism:
- Profile confidence score: 65 → 85
Final Recommendations
What's Working (Keep Doing): ✅ Consistent and engaging content with strong storytelling elements. ✅ High engagement with niche-specific hashtags and community involvement. ✅ Strong focus on personal achievements and community leadership.
What Needs Fixing (Priority): ❌ Optimize bio for clarity and searchability. ❌ Revise CTA to be more compelling and action-oriented. ❌ Restructure highlights for better organization and user experience.
Biggest Opportunity: Leveraging the unique community of "Bendalotzee Tribe" and the educational platform "Skool of Savvy" can significantly enhance engagement and conversion rates. By emphasizing these in the bio and content strategy, Greg can capitalize on his established authority and community leadership, potentially increasing inquiries and memberships by 30%.
Positioning Statement: "Greg Trompas: Master Bluefin Angler and Bendalotzee Tribe Leader, guiding a community of passionate anglers to success through expertise and innovative strategies."
Next Steps
- Revise Bio (Today): Enhance visibility and engagement with optimized keywords and a clear CTA.
- Update Links (1 Day): Implement UTM parameters for effective tracking.
- Highlight Organization (3 Days): Streamline into strategic categories for clarity.
- Content Survey (1 Week): Gauge audience preferences to refine content strategy.
- Promotional Campaign (2 Weeks): Increase awareness and membership for "Skool of Savvy."
- Collaboration Strategy (1 Month): Expand reach through partnerships with high-profile anglers.
Expected Result: Within 30 days, Greg should see a 20-30% increase in profile visits, improved engagement through optimized content strategy, and enhanced conversion rates through a clearer value proposition and call-to-action.