Score Breakdown
Critical Issues
Priority: Immediate Action
No Business or Creator Account Configured
Missing analytics and features that could enhance growth and engagement strategy.
Limited Social Proof in Bio
No mention of exhibitions or significant achievements.
Lack of Consistent Call-To-Action Across Posts
Posts don't consistently guide followers towards desired actions.
Opportunities
Priority: Quick Wins
Add Social Proof to Bio
Mention your solo exhibition at The Stables Gallery to enhance credibility.
Highlight Your Transformation and Unique Journey
Emphasize your unique story of how art transformed your life, resonating with followers seeking inspiration.
Engage Followers with Interactive Content
Use stories and posts to ask direct questions, encouraging comments and interaction.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
137/150
Why it works:
- • Highlights solo exhibitions and custom commissions, appealing to collectors. Clear CTA directs to the gallery and shop.
Option 2: Volume/Bookings Focus
144/150
Why it works:
- • Invites direct engagement for bookings and emphasizes the art's healing properties, encouraging exploration.
Option 3: Community/Growth Focus
130/150
Why it works:
- • Builds a community-focused narrative, inviting followers to connect and explore meaningful art.
Current vs. Recommended
Character Usage
📊Social Proof
✨Call-To-Action
✨Business/Creator Acct
✨Link Titles
✨Competitive Intelligence
Top Related Accounts Analysis: While there are no related profiles listed, it is beneficial to benchmark against established encaustic artists and galleries that feature this art form. Analyze their bio elements, link strategies, and highlight structures to identify common elements and opportunities for differentiation.
Positioning Recommendation: To differentiate in the encaustic art niche, emphasize your unique life story and the transformative power of your art. Incorporating more interactive content, such as live painting sessions or Q&A about encaustic art, could further engage your audience and set you apart.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-30%
- Improved search ranking for keywords: "encaustic art," "healing art"
Conversion:
- Estimated increase in inquiry rate: 15-20%
- Better lead qualification through enhanced bio clarity and highlights
Professionalism:
- Profile confidence score: Current 62 → After improvements 75
Final Recommendations
What's Working (Keep Doing):
✅ Strong engagement rates with personalized storytelling elements
✅ Unique focus on the lesser-known encaustic art medium
✅ Inviting followers into the creative process with thoughtful captions
What Needs Fixing (Priority):
❌ Convert to a Business or Creator Account for analytics
❌ Add social proof and achievements to bio
❌ Improve CTA consistency across content
Biggest Opportunity: Leverage the emotional and transformative aspects of your personal journey and art style to connect more deeply with an audience seeking meaningful, healing art experiences. This focus can increase both engagement and sales.
Positioning Statement: "Experience the transformative power of encaustic art that bridges the gap between nature, emotion, and soul."
Next Steps
- Update Instagram account to Business/Creator (Unlock analytics features and credibility)
- Refine bio with clear CTAs and social proof (Complete today)
- Analyze engagements using new analytics tools (Over the next week)
- Enhance link-in-bio setup with tracking (Within 7 days)
- Develop a content calendar for consistent posting (Within 14 days)
- Plan a live Q&A session about encaustic art (30-day goal)
Expected Result: By implementing these recommendations, Angela should see a noticeable increase in profile visits and engagement, leading to higher conversion rates and enhanced brand presence within 30 days.