Score Breakdown
Critical Issues
Priority: Immediate Action
No CTA in bio or link description
Visitors have no guidance on how to engage.
No highlights
Missing key sections like services, testimonials, or portfolio.
No link title
The external link lacks a compelling call-to-action or description.
Not a business account
Losing access to valuable analytics and insights.
Opportunities
Priority: Quick Wins
Add a CTA to bio
Directing users to your website can immediately increase traffic.
Utilize story highlights
Create sections for your art portfolio, exhibitions, and testimonials.
Switch to a business account
Gain access to Instagram Insights and promotional tools.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
98/150
Why it works:
- • This bio directly addresses collectors by emphasizing commissions and current exhibits, creating a sense of exclusivity.
Option 2: Volume/Bookings Focus
84/150
Why it works:
- • A straightforward approach encouraging direct engagement and gallery visits, enhancing booking potential.
Option 3: Community/Growth Focus
92/150
Why it works:
- • Creates a community feel by inviting followers to join her journey, fostering engagement and growth.
Current vs. Recommended
Character Usage
📊CTA Presence
✨Account Type
✨Highlight Reels
✨Link Strategy
✨Competitive Intelligence
Top Related Accounts Analysis: Currently, there are no related profiles provided, indicating a missed opportunity for competitive positioning analysis. Discovering similar accounts could offer insights into successful strategies and market positioning.
Positioning Recommendation: Emphasize the New Zealand coastal theme as a unique selling point. Use storytelling to create emotional connections and differentiate through personal narratives in both posts and bio.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-30%
- Improved search ranking for keywords: "NZ Artist," "Seascapes"
Conversion:
- Estimated increase in inquiry rate: 15-25%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 4.5/10 → 7/10 after improvements
Final Recommendations
What's Working (Keep Doing): ✅ Regular posting with a strong narrative. ✅ High engagement on storytelling posts. ✅ Connection to New Zealand landscapes.
What Needs Fixing (Priority): ❌ Lack of CTA in bio and link descriptions. ❌ Absence of story highlights. ❌ No use of a business account for insights.
Biggest Opportunity: Leveraging her New Zealand coastal themes and personal artistic journey as a narrative could significantly enhance her market presence and engagement. Highlighting this uniqueness in her bio and content could lead to a 20-30% increase in engagement and traffic.
Positioning Statement: "Capturing the serene beauty of New Zealand's coastlines through contemporary art and photography."
Next Steps
CRITICAL: This section is MANDATORY. Provide a clear, numbered action plan for the next 30 days:
- Switch to a business account (immediate access to insights and tools).
- Update bio to include a CTA ("Explore My Gallery ⬇️") (5-minute task).
- Set up story highlights for portfolios and exhibitions (1-2 hours).
- Engage with similar accounts to explore strategies (15 minutes daily).
- Post updates on the "100-day challenge" to maintain engagement (twice weekly).
- Implement and monitor a new hashtag strategy (weekly review).
Expected Result: Within 30 days, Amanda should expect a noticeable increase in profile visits, audience engagement, and conversion rates with clearer navigation and storytelling.