Score Breakdown
Critical Issues
Priority: Immediate Action
No profession clearly stated in bio
Visitors may not immediately understand what you do or what service you offer.
Inadequate use of highlights
Only 1 highlight is present, missing potential to showcase portfolio, services, and testimonials.
Business category not defined
Missing out on proper categorization limits potential discoverability.
No clear CTA in bio
Followers have no guidance on what action to take next.
Opportunities
Priority: Quick Wins
Add a clear profession in bio
Including "Linocut Artist" or "Printmaker" could enhance discoverability and context.
Expand highlights
Develop highlights for portfolio, testimonials, and perhaps a "behind the scenes" to engage followers.
Improve bio CTA
Guide visitors with a specific action, such as visiting your website or signing up for a class.
Update business category
Accurately represent your field to benefit from Instagram's algorithmic promotion.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
95/150
Why it works:
- • Clearly states your profession and hints at custom artworks, which appeals to serious collectors.
Option 2: Volume/Bookings Focus
86/150
Why it works:
- • Encourages action by highlighting booking and class participation, ideal for increasing inquiries.
Option 3: Community/Growth Focus
87/150
Why it works:
- • Focuses on community building and invites followers to join your artistic journey, boosting engagement.
Current vs. Recommended
Character Usage
📊Positioning
✨Keywords
✨Location
📍CTA
🔗Differentiation
⭐Emotional Hook
💜Competitive Intelligence
Top Related Accounts Analysis:
- Without related profiles, focus on peers in the linocut or printmaking niche.
- Observe successful peers who utilize compelling highlight structures, such as "Workshops" or "Customer Reviews."
- Explore unique bio elements such as direct links to online classes or a focus on sustainability or technique.
Positioning Recommendation: Embrace your strength in storytelling and emotional engagement, positioning yourself as not just a linocut artist, but as a creator of narratives through art, which resonates particularly with collectors and art enthusiasts seeking depth.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-30%
- Improved search ranking for keywords: "Linocut Artist," "Printmaker Michigan"
Conversion:
- Estimated increase in inquiry rate: 15-25%
- Enhanced lead qualification through a clearer bio and highlights
Professionalism:
- Profile confidence score: [Current] 60 → [After improvements] 80
Final Recommendations
What's Working (Keep Doing): ✅ Authentic storytelling that deeply connects with your audience ✅ Consistent thematic and visual style in posts ✅ High engagement rates indicative of a strong follower interest
What Needs Fixing (Priority): ❌ Lack of clear professional identity in bio ❌ Insufficient highlights to showcase work and testimonials ❌ Missing call-to-action guiding visitor engagement
Biggest Opportunity: The biggest untapped opportunity lies in optimizing your bio and highlights to reflect your professional identity as a linocut artist, which could increase inquiries and conversions by at least 20-30%. By clearly stating your services and integrating a compelling CTA, you'll guide your followers more effectively and elevate your professional presence.
Positioning Statement: "Discover intricate linocuts and personal stories with Jenelle Thomas, a Michigan-based artist transforming curiosities into art."
Next Steps
CRITICAL: This section is MANDATORY. Provide a clear, numbered action plan for the next 30 days:
- Update Bio - Include profession and call-to-action ([1 hour])
- Revamp Highlights - Add at least three new highlights ([2-3 days])
- Optimize Links - Use a link-in-bio tool for better resource consolidation ([1 day])
- Enhance Engagement - Post story polls or questions to maintain interaction ([ongoing])
- Content Strategy Adjustment - Implement a posting calendar with a focus on high-engagement themes ([2 weeks])
- 30-day goal - Increase follower count to 700 and improve bio-driven conversions by 20%.
Expected Result: Within 30 days of implementing all recommendations, expect enhanced professional clarity, increased follower engagement, and a solidified position in the artistic Instagram community.