Score Breakdown
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
Why it works:
- • Focuses on exclusivity and positions her as a high-end art therapist.
Option 2: Volume/Bookings Focus
Why it works:
- • Encourages bookings and highlights the therapeutic aspect, driving volume.
Option 3: Community/Growth Focus
Why it works:
- • Builds a sense of community and invites followers to engage with the content.
Current vs. Recommended
Character Usage
📊Link Strategy
✨Highlight Usage
✨Competitive Intelligence
Top Related Accounts Analysis: Many related profiles are verified and focus on specific niches such as art galleries or specialized art forms. They often use strategic highlights and sophisticated link strategies. Kimberly could differentiate by further emphasizing her unique art therapy angle and by showcasing client testimonials more prominently.
Positioning Recommendation: Focus on the therapeutic aspect of art as a unique selling proposition. Emphasize the transformative power of art therapy in both bio and content.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 15-25%
- Improved search ranking for keywords: art therapy, Hawaiian artist
Conversion:
- Estimated increase in inquiry rate: 20-30%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 56 → 75
Final Recommendations
What's Working (Keep Doing): ✅ Strong engagement on posts ✅ Diverse artistic styles ✅ Active community engagement
What Needs Fixing (Priority): ❌ Bio lacks clear focus and niche ❌ Inefficient link strategy ❌ Overwhelming number of highlights without strategic use
Biggest Opportunity: Use a link-in-bio tool with multiple destinations
Positioning Statement: "Empowering creativity and healing through art therapy in Hawaii, blending visual artistry with therapeutic depth."
Next Steps
- Refine Bio - Simplify and focus on core offerings (1 day)
- Implement Link-in-Bio Tool - Add multiple links to direct followers (3 days)
- Create Highlight Reels - Add services and testimonials highlights (1 week)
- Regular Posting Schedule - Plan and execute consistent posting (2 weeks)
- Engage with Audience - Increase interaction through comments and DMs (Ongoing)
- Monitor Engagement Trends - Adjust content strategy based on performance (Monthly)
Expected Result: Within 30 days, expect improved follower engagement and increased inquiries for art therapy sessions and workshops.