Score Breakdown
Critical Issues
Priority: Immediate Action
Unoptimized bio
No clear profession stated; lacks a compelling value proposition.
Missing call-to-action
The bio does not direct visitors to take any action, missing conversion opportunities.
Only 2 highlights
Missing crucial information like services, pricing, and testimonials.
No business account
Lacks access to Instagram insights crucial for strategic decisions.
Opportunities
Priority: Quick Wins
Add profession to bio
Including "Glass Artist" will improve discoverability and clarify your expertise.
Enhance CTA
Direct followers to your open house or collections through a compelling call-to-action.
Expand highlights
Add sections for testimonials, your artistic process, and FAQs to engage and educate potential clients.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
148/150
Why it works:
- • This bio highlights Alex's expertise and location, appeals to high-end clients with the promise of custom pieces, and includes a CTA.
Option 2: Volume/Bookings Focus
148/150
Why it works:
- • Focuses on new collections to drive sales and promotes the upcoming open house to increase foot traffic.
Option 3: Community/Growth Focus
149/150
Why it works:
- • Emphasizes community and collaboration, inviting followers to engage with events and updates.
Current vs. Recommended
Character Usage
📊Profession Keyword
✨Location Mention
✨CTA
🔗Highlights
✨Competitive Intelligence
Top Related Accounts Analysis:
- Currently, there are no related profiles listed, indicating a lack of competitive insight. This could be a missed opportunity to benchmark against similar artists and identify successful strategies.
Positioning Recommendation: To stand out in the niche, Alex should emphasize the uniqueness of his collaborations and the craftsmanship of his glass art, leveraging this in his bio and posts to attract more high-end collectors.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-30%
- Improved search ranking for keywords: "Glass Artist", "Flameworked Art"
Conversion:
- Estimated increase in inquiry rate: 15-25%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 64 → 85 after improvements
Final Recommendations
What's Working (Keep Doing):
✅ High engagement with collaborative posts
✅ Effective use of vibrant, detailed visual content
✅ Strong narrative in post captions
What Needs Fixing (Priority):
❌ Unclear professional identity in bio
❌ Lack of strategic CTAs
❌ Insufficient analytics without a business account
Biggest Opportunity: The biggest untapped opportunity is enhancing Alex's bio and highlights to better reflect his professional stature and direct users towards conversion actions. This could significantly boost engagement and sales, especially around key events like open houses.
Positioning Statement: "Master of flameworked glass art, uniting precision and creativity in every piece."
Next Steps
- Switch to a business account (Unlock insights into follower demographics and engagement)
- Revise bio and highlights (1 hour)
- Implement UTM tracking for links (Improve marketing analytics)
- Expand hashtags strategy (Track engagement growth)
- Collaborate for features (2-3 collaborations this month)
- Refine content calendar (Aim for consistent weekly posts)
Expected Result: Within 30 days, expect to see improved engagement rates, better audience targeting, and increased profile visits by 20-30%.