@alexandergonzalez.art profile

Instagram Audit

@alexandergonzalez.art

Artist • 445 Followers

55
/100
NEEDS WORK

Score Breakdown

Profile Foundation 18/30
Link & CTA Strategy 10/25
Account Configuration 5/15
Content Strategy 17/20
Competitive Position 5/10

Optimized Bio Options

Option 1: Collectors/High-End Clients Focus

Abstract Artist | Cultural Storyteller DM for Commissions Chicago | Exhibits & Collections

Why it works:

  • • This bio emphasizes Alexander's artistic focus and invites high-end clients.

Option 2: Volume/Bookings Focus

Abstract Art with a Narrative Available for Commissions Email: gonzalezalexander.art@gmail.com

Why it works:

  • • Targets volume bookings with clear contact information.

Option 3: Community/Growth Focus

Chicago Abstract Artist | Puerto Rican Stories Follow for Art & Exhibits Let's Connect: gonzalezalexander.art@gmail.com

Why it works:

  • • Encourages community engagement and highlights cultural focus.

Current vs. Recommended

Character Usage

📊
Current
120/150 (20% wasted)
Recommended
145/150 (97% used)
Impact
Better optimization

Business Account

Current
Personal
Recommended
Business
Impact
Analytics access

Highlights

Current
1
Recommended
3-5 strategic highlights
Impact
Trust + info

Posting Rhythm

Current
Sporadic
Recommended
Consistent 2-3x/week
Impact
Algorithm favor

Competitive Intelligence

Top Related Accounts Analysis:

  1. Most common bio elements among successful accounts include location and profession keywords.
  2. Link strategies used by top performers include multiple links for sales and engagement.
  3. Highlight structures often feature client testimonials and portfolio highlights.
  4. Opportunities to differentiate include emphasizing cultural storytelling in bio and content.

Positioning Recommendation: Emphasize the cultural and historical aspects of your work in your bio and highlights to stand out in the abstract art community.

Expected Impact

If recommendations are implemented:

Discoverability:

  • Estimated increase in profile visits: 30-50%
  • Improved search ranking for keywords: "abstract art", "Chicago artist"

Conversion:

  • Estimated increase in inquiry rate: 50-100%
  • Better lead qualification through highlights/bio clarity

Professionalism:

  • Profile confidence score: 55 → 75 after improvements

Final Recommendations

What's Working (Keep Doing): ✅ Storytelling in captions enhances engagement ✅ Use of hashtags for community alignment ✅ High engagement on certain posts shows content appeal

What Needs Fixing (Priority): ❌ Enable business account for analytics ❌ Add external link for increased engagement ❌ Develop a consistent posting schedule

Biggest Opportunity: Enable a business account for analytics access

Positioning Statement: "Alexander Gonzalez: A Chicago-based abstract artist weaving Puerto Rican stories into every piece."

Next Steps

  1. Enable Business Account (Today)
  2. Update Bio with CTA (1 hour)
  3. Add External Link (30 minutes)
  4. Create 3 Highlights (2 hours)
  5. Commit to Posting Schedule (Ongoing)
  6. Engage with Community (Daily, 30 minutes)

Expected Result: "Within 30 days, expect to have a more professional, engaging profile that attracts and retains followers, leading to increased inquiries and engagement."

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