Score Breakdown
Critical Issues
Priority: Immediate Action
Overwhelming number of highlight reels
30 highlights can be overwhelming for new visitors.
No business category set
Limits visibility to potential followers and clients searching for art-related content.
Inconsistent engagement
Likes and comments vary significantly across posts, indicating possible audience mismatch.
Opportunities
Priority: Quick Wins
Refine highlight strategy
Reduce the number to 5-10 strategically categorized highlights to streamline navigation.
Optimize Bio Character Usage
Current bio length is on the shorter side; adding specific, targeted information could enhance discoverability.
Leverage Location
Adding "Indiana" to the bio could boost local SEO and attract nearby art enthusiasts.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
98/150
Why it works:
- • This version succinctly highlights Alana's specialization in pet portraits and her emphasis on mental wellness art, which are likely to appeal to high-end clients seeking custom art pieces.
Option 2: Volume/Bookings Focus
94/150
Why it works:
- • This bio focuses on driving bookings for both custom pieces and art classes, appealing to potential clients interested in more immediate engagement.
Option 3: Community/Growth Focus
98/150
Why it works:
- • Emphasizes community and growth, appealing to followers interested in joining a creative and supportive environment.
Current vs. Recommended
Character Usage
📊Profession Mention
✨Location
📍Highlight Count
✨CTA Clarity
✨Engagement Rate
✨Competitive Intelligence
Top Related Accounts Analysis:
- Most common bio elements include clear calls to action and location mentions, vital for local discoverability.
- Highlight structures among top competitors typically feature no more than 5-10 categorized reels, improving navigation.
- Successful related profiles often utilize storytelling captions that engage the audience emotionally and intellectually.
Positioning Recommendation: Alana Judah should focus on building her niche in pet portraits combined with art for mental wellness. Emphasizing her unique storytelling in captions and creating more interactive posts, like asking followers to share their art stories, could enhance engagement and foster community growth.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 15-25%
- Improved search ranking for keywords: ["Pet Portraits Indiana", "Art Classes Indiana"]
Conversion:
- Estimated increase in inquiry rate: 10-20%
- Higher engagement through optimized bios and CTAs
Professionalism:
- Profile confidence score: 6.8/10 → 8.5/10 after improvements
Final Recommendations
What's Working (Keep Doing): ✅ Diverse Content Mix - Combining different art styles and stories keeps the feed visually engaging and varied. ✅ Solid Link Strategy - Utilizing a link-in-bio tool effectively centralizes key links for easy access. ✅ Community Engagement - Participation in local events builds community connections and supports brand image.
What Needs Fixing (Priority): ❌ Excessive Highlights - Too many reels can overwhelm new visitors; strategic reduction needed. ❌ Bio Optimization - Underutilized character space; more specific keywords and location mention needed. ❌ Variable Engagement - Address content and audience targeting to stabilize and increase interaction rates.
Biggest Opportunity: Pet Portrait Specialization - Focusing on this niche and marketing it as a highly personalized and meaningful art form can attract pet owners looking for unique, heartfelt gifts or keepsakes. Enhancing visibility through SEO and targeted ads may increase inquiries by 30-40%.
Positioning Statement: "Creating art that heals through personalized pet portraits and mental wellness-focused pieces, Alana Judah captures the soul in every stroke."
Next Steps
- Optimize Bio (Update to include location and specific CTAs) (Today)
- Revise Highlights (Reduce and categorize highlights for clarity) (This week)
- Engagement Strategy (Implement interactive posts and prompt comments) (Expected outcome: Higher engagement rates)
- Event Hosting (Plan a local art event or online workshop) (Tracking metric: Event participation)
- Cross-Promotion (Partner with related accounts for increased reach) (Content strategy adjustment)
- Engagement Rate Target (Goal: Reach a 4% engagement rate within 30 days)
Expected Result: Improved engagement, increased profile visits by 20%, and stronger community ties within 30 days of implementing all recommendations.