Score Breakdown
Critical Issues
Priority: Immediate Action
Missing call-to-action in bio
No clear next step for interested followers.
No strategic link usage
Multiple WhatsApp links and a Facebook profile link without clear titles or purposes.
Low engagement on posts
Engagement rates are not maximized for audience growth.
Opportunities
Priority: Quick Wins
Add a clear call-to-action in bio
Guide visitors on what to do next, such as "Contact via WhatsApp for commissions."
Optimize link-in-bio strategy
Use a tool like Linktree to consolidate links with clear titles.
Increase post engagement
Encourage comments and shares by asking questions or starting discussions.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
120/150
Why it works:
- • Highlights the unique art style and provides clear action for collectors.
Option 2: Volume/Bookings Focus
120/150
Why it works:
- • Emphasizes availability for commissions and provides multiple contact methods.
Option 3: Community/Growth Focus
118/150
Why it works:
- • Focuses on community building and engagement through storytelling.
Current vs. Recommended
Character Usage
📊Bio Clarity
✨Link Strategy
✨Engagement Prompting
✨Highlight Use
✨Hashtag Use
✨Competitive Intelligence
Top Related Accounts Analysis:
- Most common bio elements: Successful competitors often have clear CTAs and showcase awards or exhibitions.
- Link strategies: Commonly, top performers use Linktree or similar tools to organize links effectively.
- Highlight structures: Many use clear highlights for portfolios, testimonials, and processes.
- Opportunities to differentiate: Enhance the fusion of traditional and digital art forms and emphasize unique African themes.
Positioning Recommendation: Emphasize the combination of traditional and digital art with a focus on African identity. This unique positioning can attract both art lovers interested in cultural themes and digital art enthusiasts.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-30%
- Improved search ranking for keywords: "Hybrid Artist," "African Art."
Conversion:
- Estimated increase in inquiry rate: 15-25%
- Better lead qualification through organized links and clear CTAs.
Professionalism:
- Profile confidence score: Improved through strategic bio and link enhancements.
Final Recommendations
What's Working (Keep Doing): ✅ Strong narrative in posts - Continue sharing personal and process stories. ✅ Diverse content types - Maintain a mix of artwork, progress shots, and event highlights. ✅ Unique art style - Keep emphasizing the hybrid expressionist approach.
What Needs Fixing (Priority): ❌ Link strategy needs improvement with organized, clear links. ❌ Bio lacks a compelling call-to-action. ❌ Engagement strategy needs enhancement; prompt more interaction.
Biggest Opportunity: The single biggest untapped opportunity is the strategic use of links and CTAs. By consolidating links with clear descriptions and optimizing CTAs, engagement and conversion rates could increase by up to 30%.
Positioning Statement: "Fusing African tradition with modern digital techniques, explore the depths of identity, emotion, and spirituality."
Next Steps
Immediate (Do Today):
- Add CTA to bio (Expected to increase inquiries by 10-15%).
- Reorganize links with Linktree (Expected to improve conversion rates by 20%).
- Post engaging content encouraging interaction (Expected to boost engagement by 5%).
This Week:
- Develop a consistent hashtag strategy.
- Create a new highlight for process documentation.
- Engage with similar artists for cross-promotion.
This Month:
- Analyze engagement data to refine content strategy.
- Explore collaborations for increased exposure.
- Regularly update highlights to keep them relevant.
Expected Result: Within 30 days, anticipate a 20-30% increase in profile visits and inquiries, enhanced engagement rates, and a more professional, cohesive Instagram presence.