Score Breakdown
Critical Issues
Priority: Immediate Action
No clear profession stated in bio
While the bio mentions being a "rabbit lover," it lacks a direct mention of your profession as an illustrator, which might confuse first-time visitors.
Missing location
This information could enhance local discoverability, especially if you offer local workshops or events.
Only 4 highlights
Missing sections that could showcase services, client testimonials, or creative processes.
Opportunities
Priority: Quick Wins
Add profession and niche to bio
Explicitly stating "Illustrator & Sticker Club" could improve discoverability and clarity.
Expand highlights
Create highlights for services, testimonials, and client collaborations to build trust and provide more information.
Optimize CTA
Adding urgency or specifying the type of art available (e.g., "Illustrations, Stickers & More") can increase conversions.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
90/150
Why it works:
- • Clearly communicates your profession and unique offerings, enticing high-end clients with exclusivity.
Option 2: Volume/Bookings Focus
110/150
Why it works:
- • Highlights availability for commissions and a direct contact method, encouraging immediate bookings.
Option 3: Community/Growth Focus
82/150
Why it works:
- • Engages community-focused followers with an invitation to join a creative club, encouraging growth.
Current vs. Recommended
Character Usage
📊Bio Keywords
✨CTA
🔗Highlights
✨Link Titles
✨Competitive Intelligence
Top Related Accounts Analysis:
- Most common bio elements: Successful accounts often include specific artistic niches and unique offerings in their bios.
- Link strategies: Many top performers use branded link-in-bio tools to manage multiple destinations, which you could consider for streamlined promotion.
- Highlight structures: Commonly include sections for process, testimonials, and FAQs, which you currently lack.
- Opportunities to differentiate: Emphasize your community engagement and personal touch in your art to stand out among competitors.
Positioning Recommendation: Emphasize the personal, community-oriented aspects of your sticker club and art to differentiate from other illustrators. Highlight your snail mail offerings as a unique selling proposition that many digital-only artists lack.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-30%
- Improved search ranking for keywords: "Illustrator," "Sticker Club," "Art Commissions"
Conversion:
- Estimated increase in inquiry rate: 15-25%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 57 → 75 (after improvements)
Final Recommendations
What's Working (Keep Doing): ✅ Engaging storytelling posts that resonate emotionally. ✅ Strong presence in community-themed challenges like #Peachtober. ✅ Offering exclusive community experiences through the Bun Bun Club.
What Needs Fixing (Priority): ❌ No clear profession stated in bio. ❌ Missing highlights for services and testimonials. ❌ Suboptimal CTA that lacks urgency or specificity.
Biggest Opportunity: The Bun Bun Club is your strongest asset. Leveraging its community-driven, exclusive nature could dramatically increase engagement and conversions. Highlight stories and testimonials from club members to build FOMO and attract new sign-ups.
Positioning Statement: "Join Mollie/Bun's vibrant world of whimsical illustrations and exclusive art experiences. Discover a community where creativity meets connection."
Next Steps
CRITICAL: This section is MANDATORY. Provide a clear, numbered action plan for the next 30 days:
- Update Bio to include "Illustrator & Sticker Club" (Immediate clarity and discoverability boost).
- Expand Highlights to cover testimonials and services offered (1 week task).
- Revise External Links to have more compelling titles (Expect 15% increase in clicks).
- Analyze Top Posts to identify successful content themes (Ongoing strategy refinement).
- Engage with Followers by responding to comments and messages quickly (Measure engagement rate).
- Create Campaign for promoting the Bun Bun Club with storytelling (30-day creative push).
Expected Result: Within 30 days, the profile should see a 20-30% increase in traffic and a noticeable improvement in conversion rates due to enhanced clarity and more compelling calls to action.