Score Breakdown
Critical Issues
Priority: Immediate Action
No profession stated in bio
Visitors can't tell what you do or specialize in, leading to confusion and potential loss of interest.
Missing call-to-action and external link
No clear next step or way for interested followers to engage further or explore services.
Business category not defined
This limits discovery and clarity for users interested in your niche.
Username complexity
Use of underscores makes it harder to remember and share your profile.
Lack of social proof in bio
No evidence of past success, client satisfaction, or publication features to build credibility.
Opportunities
Priority: Quick Wins
Add explicit profession and niche to bio
Clearly state what type of art or photography you're involved in to attract the right audience.
Include a strategic link in bio
Direct to a portfolio, booking page, or relevant content to engage visitors outside of Instagram.
Refine username for simplicity
Remove underscores to enhance memorability and ease of search.
Specify business category
Update to reflect your actual profession for better discoverability and algorithmic relevance.
Add social proof
Mention any awards, publication features, or client testimonials to boost credibility.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
95/150
Why it works:
- • This version clearly defines the profession, highlights the unique offering, and invites engagement with an action-driven CTA.
Option 2: Volume/Bookings Focus
99/150
Why it works:
- • Directs potential clients to engage through DMs, emphasizes geographical reach and expertise, and uses a clear CTA.
Option 3: Community/Growth Focus
98/150
Why it works:
- • Encourages following by creating a sense of community and participation in an ongoing visual narrative.
Current vs. Recommended
Character Usage
📊Profession Clarity
✨Username
✨Link Strategy
✨Business Category
✨Social Proof
✨Competitive Intelligence
Top Related Accounts Analysis:
- Related profiles like "colours.ffm" and "OURS FFM" focus on strong visual identities and niche storytelling, which enhances their engagement and follower interaction.
- These accounts often utilize clear, memorable usernames and highlight strategic collaborations or features in their bios.
- Common strategies include emphasizing local ties and using visually cohesive highlight reels to extend their storytelling beyond standard posts.
Positioning Recommendation: To differentiate, emphasize your dual expertise in urban and nature photography. Consider building a unique thematic series that highlights the intersection of these elements, utilizing highlights to create a visually compelling narrative that distinguishes you from competitors.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-30%
- Improved search ranking for keywords: "Photographer," "Visual Storytelling"
Conversion:
- Estimated increase in inquiry rate: 25-35%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 38 → 75 after improvements
Final Recommendations
What's Working (Keep Doing): ✅ Strong engagement through emotive storytelling in posts ✅ Consistent aesthetic and visual style ✅ Active use of hashtags for discoverability
What Needs Fixing (Priority): ❌ Lack of clarity in bio about your profession ❌ Absence of external links and calls-to-action ❌ Missing business category and social proof elements
Biggest Opportunity: Your storytelling strength is your biggest untapped opportunity. Develop a series of posts or highlights focused on specific themes or locations that leverage your unique perspective. This can increase both engagement and follower growth significantly.
Positioning Statement: "Capturing the untold stories of urban and natural worlds through a lens of art and emotion."
Next Steps
CRITICAL: This section is MANDATORY. Provide a clear, numbered action plan for the next 30 days:
- Revise Bio - Update to include profession and a strong CTA.
- Add External Link - Implement a link-in-bio tool to offer multiple destinations.
- Simplify Username - Change to a more memorable and professional version.
- Update Business Category - Specify "Photographer" to improve algorithmic relevance.
- Engagement Strategy - Develop a content calendar to maintain regular posting.
- Highlight Development - Curate highlights that showcase best work and client testimonials.
Expected Result: Within 30 days, anticipate a more professional and engaging profile that boosts inquiry rates and positions you as a leading visual storyteller in your niche.